瑞昱半導體，總部位於台灣科技核心新竹科學園區，自成立以來即致力於高效能、高品質且高經濟效益的IC解決方案開發，現已躋身全球知名IC專業設計公司之列。瑞昱的企業標章——螃蟹，象徵其堅韌不拔、勇於挑戰的精神，更映射出品牌在科技洪流中不斷突破自我的旺盛生命力。好信欣策略此次運用純3D動畫手法，以機械及晶片元素創新詮釋瑞昱標誌性的螃蟹形象，作為品牌影片主角，引領觀眾深入了解瑞昱於通訊網路、電腦週邊、多媒體等領域的產品技術與服務特色。透過創意與精緻的動畫視覺效果，有效傳達瑞昱的品牌理念與核心競爭力，成功塑造科技感十足且具識別度的品牌形象。

Realtek Semiconductor, located at Taiwan’s “Silicon Valley”—the Hsinchu Science Park—has developed into a world-leading IC design company known for its high-performance, high-quality, and cost-effective IC solutions. The company’s emblem, the crab, symbolizes resilience, courage, and a relentless pursuit of excellence, perfectly reflecting Realtek’s determination to continuously innovate and grow amidst intense global competition. In this project, Bonafide Strategies utilized sophisticated full-3D animation techniques, creatively transforming Realtek’s iconic crab logo into a compelling mechanical and chip-inspired character. This animated protagonist guides viewers through Realtek’s extensive array of products and services across communications networks, computer peripherals, and multimedia applications. With visually captivating and innovative animation, the film clearly communicates Realtek’s brand identity and technological strengths, significantly enhancing brand recognition and appeal within the international market.