Soflex 沙發品牌自1976年草創時期便專注於歐式沙發的製造。經過初期不斷地探索、學習與改良，逐漸發展出獨特的產品風格，並成為市場競爭者仿效的典範。1980年，品牌以「柔軟與彈性」（Soft & Flexible）的核心理念正式創立 SOFLEX，迅速贏得國際市場共鳴，獲義大利業界高度肯定。為了打造品牌獨特性，Soflex與英國Designline設計公司合作，創造出原創且時尚的沙發設計，更在東京國際家具展首度亮相即斬獲豐厚訂單。好信欣策略從品牌深厚的歷史故事與國際設計力出發，精心策劃具故事性與設計感的品牌形象影片，透過細膩的鏡頭語言與情感敘事，成功凸顯 Soflex 產品的獨特魅力，進一步提升品牌的全球形象與消費者的認同感。

Since its founding in 1976, Soflex has specialized in European-style sofa manufacturing, evolving through extensive exploration and refinement to establish its distinctive product identity and becoming a benchmark within the industry. In 1980, inspired by the attributes of softness and flexibility, the brand SOFLEX was officially launched, gaining immediate international recognition and praise from Italian peers as the ideal sofa brand. Committed to originality, Soflex partnered with UK’s Designline to develop innovative and stylish sofa designs, making a highly successful debut at the Tokyo International Furniture Fair and securing substantial orders. Bonafide Strategies skillfully crafted a compelling brand image film highlighting Soflex’s rich heritage and exceptional international design prowess. Through meticulous visual storytelling and emotional narrative techniques, the film vividly captures the unique appeal of Soflex’s sofas, reinforcing the brand’s global reputation and deepening consumer engagement.